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Redefining Marketing Rules Through Smart Devices

Redefining Marketing Rules Through Smart Devices

Devesh Bathla, Raina Ahuja
Copyright: © 2023 |Pages: 13
ISBN13: 9781668481776|ISBN10: 1668481774|ISBN13 Softcover: 9781668481783|EISBN13: 9781668481790
DOI: 10.4018/978-1-6684-8177-6.ch015
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MLA

Bathla, Devesh, and Raina Ahuja. "Redefining Marketing Rules Through Smart Devices." Enhancing Customer Engagement Through Location-Based Marketing, edited by Amandeep Singh, et al., IGI Global, 2023, pp. 217-229. https://doi.org/10.4018/978-1-6684-8177-6.ch015

APA

Bathla, D. & Ahuja, R. (2023). Redefining Marketing Rules Through Smart Devices. In A. Singh, A. Mittal, & M. Unanoglu (Eds.), Enhancing Customer Engagement Through Location-Based Marketing (pp. 217-229). IGI Global. https://doi.org/10.4018/978-1-6684-8177-6.ch015

Chicago

Bathla, Devesh, and Raina Ahuja. "Redefining Marketing Rules Through Smart Devices." In Enhancing Customer Engagement Through Location-Based Marketing, edited by Amandeep Singh, Amit Mittal, and Murat Unanoglu, 217-229. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-8177-6.ch015

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Abstract

In the 21st century, wearable innovation has purchased new advancements, which have helped wearables to take off in the mechanical market. The Bluetooth headset, with the assistance of new Bluetooth innovation, was introduced in the year 2002 by Nokia. The headset permitted clients to get calls without utilizing their hands. This headset accomplished extraordinary prevalence in that time and still numerous clients are utilizing it. Further, in 2007, sportswear brands like Nike and technology giants like Apple group made a wellness following unit, which is utilized to follow the development of the clients. With the assistance of shoe installed tracker, clients can see the ongoing, separation secured, calories, and speed expended through exercise on the Nano screen of iPod. While the chapter is intended to study the awareness of smart wearables, it is also synthesized to identify the key perceptions about smart wearables in the study. It further checks the influence of digital marketing in purchase decision for smart wearables with specific focus on all digital platforms.

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