Welcome to the InfoSci Platform
Reference Hub1
Brand Building in Metaverse

Brand Building in Metaverse

Amanjot Kaur, Jashandeep Singh, Geetika
Copyright: © 2023 |Pages: 10
ISBN13: 9781668481509|ISBN10: 1668481502|ISBN13 Softcover: 9781668481516|EISBN13: 9781668481523
DOI: 10.4018/978-1-6684-8150-9.ch006
Cite Chapter Cite Chapter

MLA

Kaur, Amanjot, et al. "Brand Building in Metaverse." Applications of Neuromarketing in the Metaverse, edited by Monika Gupta, et al., IGI Global, 2023, pp. 78-87. https://doi.org/10.4018/978-1-6684-8150-9.ch006

APA

Kaur, A., Singh, J., & Geetika. (2023). Brand Building in Metaverse. In M. Gupta, K. Shalender, B. Singla, & N. Singh (Eds.), Applications of Neuromarketing in the Metaverse (pp. 78-87). IGI Global. https://doi.org/10.4018/978-1-6684-8150-9.ch006

Chicago

Kaur, Amanjot, Jashandeep Singh, and Geetika. "Brand Building in Metaverse." In Applications of Neuromarketing in the Metaverse, edited by Monika Gupta, et al., 78-87. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-8150-9.ch006

Export Reference

Mendeley
Favorite

Abstract

In recent years, the rise of the metaverse has presented businesses with a new platform for brand building. Metaverse is a virtual world that allows people to interact with each other in a simulated environment. It is becoming increasingly popular due to the advancements in technology and the pandemic situation. In this chapter, the authors aim to explore the strategies that businesses can use to build their brand in the metaverse. They will also investigate the benefits of brand building in the metaverse and its impact on businesses.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.