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Data Analytics Applications in Healthcare, Hospitality, Marketing, and Security

Data Analytics Applications in Healthcare, Hospitality, Marketing, and Security

Ramani Selvanambi, Jatin Kumar Dhankhar, Paurush Batish, Rakshit Soni, Marimuthu Karuppiah
Copyright: © 2023 |Pages: 34
ISBN13: 9781668475683|ISBN10: 1668475685|ISBN13 Softcover: 9781668475690|EISBN13: 9781668475706
DOI: 10.4018/978-1-6684-7568-3.ch001
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MLA

Selvanambi, Ramani, et al. "Data Analytics Applications in Healthcare, Hospitality, Marketing, and Security." Data-Driven Approaches for Effective Managerial Decision Making, edited by Anubha and Himanshu Sharma, IGI Global, 2023, pp. 1-34. https://doi.org/10.4018/978-1-6684-7568-3.ch001

APA

Selvanambi, R., Dhankhar, J. K., Batish, P., Soni, R., & Karuppiah, M. (2023). Data Analytics Applications in Healthcare, Hospitality, Marketing, and Security. In Anubha & H. Sharma (Eds.), Data-Driven Approaches for Effective Managerial Decision Making (pp. 1-34). IGI Global. https://doi.org/10.4018/978-1-6684-7568-3.ch001

Chicago

Selvanambi, Ramani, et al. "Data Analytics Applications in Healthcare, Hospitality, Marketing, and Security." In Data-Driven Approaches for Effective Managerial Decision Making, edited by Anubha and Himanshu Sharma, 1-34. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-7568-3.ch001

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Abstract

The healthcare industry produces an outsized amount of knowledge, including medical records, compliance with regulatory requirements, and patient information. Most of these records were stored in a hard copy file system, but the current trend targets digital data. Driven by the need for resources and the ability to enhance the quality of healthcare that currently reduces costs, these big data sets hold the promise to support a large range of health and medical services. Thus, big data in healthcare focuses on digital data sets that are so large and sophisticated that it's almost impossible to manage with conventional software or hardware, nor will they easily be operated by conventional information management methods and tools. This chapter discusses big data analytics in healthcare, how it could be a game changer in reducing the cost of treatments for hospitals and patients, help in treating chronic diseases by suggesting methods as simple as lifestyle changes, and how it could change the whole healthcare industry.

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