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Introduction to Metaverse and Consumer Behaviour Change: Adoption of Metaverse Among Consumers

Introduction to Metaverse and Consumer Behaviour Change: Adoption of Metaverse Among Consumers

Babita Singla, Saurabh Bhattacharya, Nithesh Naik
Copyright: © 2023 |Pages: 17
ISBN13: 9781668470299|ISBN10: 1668470292|ISBN13 Softcover: 9781668470305|EISBN13: 9781668470312
DOI: 10.4018/978-1-6684-7029-9.ch006
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MLA

Singla, Babita, et al. "Introduction to Metaverse and Consumer Behaviour Change: Adoption of Metaverse Among Consumers." Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World, edited by Pantea Keikhosrokiani, IGI Global, 2023, pp. 113-129. https://doi.org/10.4018/978-1-6684-7029-9.ch006

APA

Singla, B., Bhattacharya, S., & Naik, N. (2023). Introduction to Metaverse and Consumer Behaviour Change: Adoption of Metaverse Among Consumers. In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World (pp. 113-129). IGI Global. https://doi.org/10.4018/978-1-6684-7029-9.ch006

Chicago

Singla, Babita, Saurabh Bhattacharya, and Nithesh Naik. "Introduction to Metaverse and Consumer Behaviour Change: Adoption of Metaverse Among Consumers." In Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World, edited by Pantea Keikhosrokiani, 113-129. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-7029-9.ch006

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Abstract

A virtual digital environment is created using the metaverse, which also connects the real world. The existence of information technology allows us to do new tasks or carry out routine tasks more effectively. The extended reality, or “metaverse,” allows for new kinds of captivating telepresence but may also make mundane activities easier. These technologies help us in our employment, education, healthcare, consumption, and entertainment more and more, but they also present a number of obstacles. The concerns discussed in this chapter are why and will customers adopt the fully immersive territory for various activities like shopping and purchasing any products including bank products.

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