Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertising placements

Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertising placements

Sonya Zhang, Samuel Lee, Karen Hovsepian, Hannah Morgia, Kelli Lawrence, Natalie Lawrence, Ashish Hingle
ISBN13: 9781668462874|ISBN10: 1668462877|EISBN13: 9781668462881
DOI: 10.4018/978-1-6684-6287-4.ch019
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MLA

Zhang, Sonya, et al. "Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertising placements." Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, IGI Global, 2022, pp. 332-349. https://doi.org/10.4018/978-1-6684-6287-4.ch019

APA

Zhang, S., Lee, S., Hovsepian, K., Morgia, H., Lawrence, K., Lawrence, N., & Hingle, A. (2022). Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertising placements. In I. Management Association (Ed.), Research Anthology on Social Media Advertising and Building Consumer Relationships (pp. 332-349). IGI Global. https://doi.org/10.4018/978-1-6684-6287-4.ch019

Chicago

Zhang, Sonya, et al. "Best Practices of News and Media Web Design: An Analysis of Content Structure, Multimedia, Social Sharing, and Advertising placements." In Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, 332-349. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-6287-4.ch019

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Abstract

As more print media move to online, news and media websites have evolved with increasing complexity in content, design, and monetization strategies. In this article, the authors examined and reported the web design patterns of 150 leading news and media websites in six different categories: TV news, online newspapers, online magazines, and technology news, sports news, and business news, using 28 analytics metrics in four dimensions: content structure, multimedia, social sharing, and advertising placements.

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