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Gender Differences in Boardroom Communications: A Case Study Comparing Male and Female Executives in Kuwait

Gender Differences in Boardroom Communications: A Case Study Comparing Male and Female Executives in Kuwait

Abrar Al-Enzi, Randa Diab-Bahman
Copyright: © 2023 |Pages: 41
ISBN13: 9781668454367|ISBN10: 166845436X|ISBN13 Softcover: 9781668454374|EISBN13: 9781668454381
DOI: 10.4018/978-1-6684-5436-7.ch002
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MLA

Al-Enzi, Abrar, and Randa Diab-Bahman. "Gender Differences in Boardroom Communications: A Case Study Comparing Male and Female Executives in Kuwait." Global Citizenship and Its Impact on Multiculturalism in the Workplace, edited by Randa Diab-Bahman and Abrar Al-Enzi, IGI Global, 2023, pp. 23-63. https://doi.org/10.4018/978-1-6684-5436-7.ch002

APA

Al-Enzi, A. & Diab-Bahman, R. (2023). Gender Differences in Boardroom Communications: A Case Study Comparing Male and Female Executives in Kuwait. In R. Diab-Bahman & A. Al-Enzi (Eds.), Global Citizenship and Its Impact on Multiculturalism in the Workplace (pp. 23-63). IGI Global. https://doi.org/10.4018/978-1-6684-5436-7.ch002

Chicago

Al-Enzi, Abrar, and Randa Diab-Bahman. "Gender Differences in Boardroom Communications: A Case Study Comparing Male and Female Executives in Kuwait." In Global Citizenship and Its Impact on Multiculturalism in the Workplace, edited by Randa Diab-Bahman and Abrar Al-Enzi, 23-63. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-5436-7.ch002

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Abstract

Consumer behavior in regard to gender is often studied as business-to-consumer (B2C), especially by marketers and sales persons. Furthermore, the social science world is full of research regarding gender differences in over-the-counter purchasing matters. However, there is a dearth of information regarding the matter from a business-to-business (B2B) perspective – let alone the boardroom. It would seem rather logical to examine the matter as important observations could lead to similar benefits to those discovered from B2C research. In this chapter, the authors examine the possibility of similar findings in a boardroom setting. A survey was administered to 156 respondents of both genders in different sectors of Kuwait's workforce. Significant differences were found amongst men and women when it came to the way they perceived information in the boardroom and made final decisions accordingly. Also, there are differences between genders regarding the needs and objectives of a sales pitch meeting.

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