Welcome to the InfoSci Platform
Public Relations Auditing and Accountability With Digitalised Decentralised Ecosystems: A Strategic Perspective

Public Relations Auditing and Accountability With Digitalised Decentralised Ecosystems: A Strategic Perspective

Ze Zook
Copyright: © 2022 |Pages: 35
ISBN13: 9781668445952|ISBN10: 1668445956|ISBN13 Softcover: 9781668445969|EISBN13: 9781668445976
DOI: 10.4018/978-1-6684-4595-2.ch010
Cite Chapter Cite Chapter

MLA

Zook, Ze. "Public Relations Auditing and Accountability With Digitalised Decentralised Ecosystems: A Strategic Perspective." Perspectives of Management Accounting for Sustainable Business Practices, edited by Ionica Oncioiu, IGI Global, 2022, pp. 183-217. https://doi.org/10.4018/978-1-6684-4595-2.ch010

APA

Zook, Z. (2022). Public Relations Auditing and Accountability With Digitalised Decentralised Ecosystems: A Strategic Perspective. In I. Oncioiu (Ed.), Perspectives of Management Accounting for Sustainable Business Practices (pp. 183-217). IGI Global. https://doi.org/10.4018/978-1-6684-4595-2.ch010

Chicago

Zook, Ze. "Public Relations Auditing and Accountability With Digitalised Decentralised Ecosystems: A Strategic Perspective." In Perspectives of Management Accounting for Sustainable Business Practices, edited by Ionica Oncioiu, 183-217. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-4595-2.ch010

Export Reference

Mendeley
Favorite

Abstract

This chapter explores the notion of public relations accountability in the not-so-distant future with the integration of blockchain technology as championed and demanded by several brands, considering its impact on the dissemination of communication, coherency and efficiency of the firm. Issues around value delivery with reputation management, the new online ecosystem and stakeholder relations are raised and explored.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.