Welcome to the InfoSci Platform
Reference Hub3
Evaluating Social Networking in Public Diplomacy

Evaluating Social Networking in Public Diplomacy

Hyunjin Seo, Stuart Thorson
Copyright: © 2010 |Pages: 17
ISBN13: 9781615209330|ISBN10: 1615209336|ISBN13 Softcover: 9781616922986|EISBN13: 9781615209347
DOI: 10.4018/978-1-61520-933-0.ch015
Cite Chapter Cite Chapter

MLA

Seo, Hyunjin, and Stuart Thorson. "Evaluating Social Networking in Public Diplomacy." Politics, Democracy and E-Government: Participation and Service Delivery, edited by Christopher G. Reddick, IGI Global, 2010, pp. 243-259. https://doi.org/10.4018/978-1-61520-933-0.ch015

APA

Seo, H. & Thorson, S. (2010). Evaluating Social Networking in Public Diplomacy. In C. Reddick (Ed.), Politics, Democracy and E-Government: Participation and Service Delivery (pp. 243-259). IGI Global. https://doi.org/10.4018/978-1-61520-933-0.ch015

Chicago

Seo, Hyunjin, and Stuart Thorson. "Evaluating Social Networking in Public Diplomacy." In Politics, Democracy and E-Government: Participation and Service Delivery, edited by Christopher G. Reddick, 243-259. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-933-0.ch015

Export Reference

Mendeley
Favorite

Abstract

While many e-government applications have focused on governments connecting with their citizens, recently social networking tools have begun to transform the practice of public diplomacy by permitting governments to build and maintain direct relationships with citizens of other countries. In this chapter, we describe several such initiatives undertaken by the U.S. Department of State (DOS). Our particular focus is on efforts aimed at South Korea. We present results from interviews with DOS officials responsible for technology-based relationship-focused public diplomacy as well as with U.S. Embassy officials tasked with managing one of these initiatives–Café USA–and South Korean participants in Café USA. The chapter concludes with a discussion of the implications of e-government applications that cross national boundaries for our understanding of citizenship and suggestions for further research aimed at evaluating the effects of e-government applications within public diplomacy.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.