Welcome to the InfoSci Platform
The Lux Made in Case Study: Building Value on Luxury Digital Districts

The Lux Made in Case Study: Building Value on Luxury Digital Districts

Donatella Padua
Copyright: © 2019 |Pages: 30
ISBN13: 9781522583622|ISBN10: 1522583629|EISBN13: 9781522583639
DOI: 10.4018/978-1-5225-8362-2.ch023
Cite Chapter Cite Chapter

MLA

Padua, Donatella. "The Lux Made in Case Study: Building Value on Luxury Digital Districts." Crowdsourcing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 440-469. https://doi.org/10.4018/978-1-5225-8362-2.ch023

APA

Padua, D. (2019). The Lux Made in Case Study: Building Value on Luxury Digital Districts. In I. Management Association (Ed.), Crowdsourcing: Concepts, Methodologies, Tools, and Applications (pp. 440-469). IGI Global. https://doi.org/10.4018/978-1-5225-8362-2.ch023

Chicago

Padua, Donatella. "The Lux Made in Case Study: Building Value on Luxury Digital Districts." In Crowdsourcing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 440-469. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8362-2.ch023

Export Reference

Mendeley
Favorite

Abstract

The LMI Made-in-Italy (MiI) Jewelry business model which brings together the innovative concept of luxury Digital District (DD) and an e-commerce innovative platform is presented. The DD represents the shift from a traditional jewelry Industrial District of networked Micro-Enterprises (MEs), namely artisans, tied to the physical dimension of a territory to a social and intangible digital environment in the virtual space which leverages a co-petitive crowdsourcing e-commerce platform. The innovative LMI platform enables young Italian artisans throughout Italy to feature an end-to-end global export business without intermediaries. Export wouldn't be viable to MEs by means of their small organizational structure, lack of digital culture and technologies. LMI copes with this issue, taking over MEs marketing, sales and logistics processes by earning a percentage on sales. An original complex approach to the analysis of the LMI value proposition issues is performed via methodologies integrating traditional methods with participated Design Thinking techniques.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.