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Challenges for Innovative Transformation in Heritage Tourism Development in India and Pakistan

Challenges for Innovative Transformation in Heritage Tourism Development in India and Pakistan

Farooq Haq, Anita Medhekar
Copyright: © 2019 |Pages: 28
ISBN13: 9781522562832|ISBN10: 1522562834|ISBN13 Softcover: 9781522587446|EISBN13: 9781522562849
DOI: 10.4018/978-1-5225-6283-2.ch006
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MLA

Haq, Farooq, and Anita Medhekar. "Challenges for Innovative Transformation in Heritage Tourism Development in India and Pakistan." Conservation and Promotion of Heritage Tourism, edited by Surabhi Srivastava, IGI Global, 2019, pp. 127-154. https://doi.org/10.4018/978-1-5225-6283-2.ch006

APA

Haq, F. & Medhekar, A. (2019). Challenges for Innovative Transformation in Heritage Tourism Development in India and Pakistan. In S. Srivastava (Ed.), Conservation and Promotion of Heritage Tourism (pp. 127-154). IGI Global. https://doi.org/10.4018/978-1-5225-6283-2.ch006

Chicago

Haq, Farooq, and Anita Medhekar. "Challenges for Innovative Transformation in Heritage Tourism Development in India and Pakistan." In Conservation and Promotion of Heritage Tourism, edited by Surabhi Srivastava, 127-154. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6283-2.ch006

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Abstract

In the 21st century, tourism has become a popular economic development strategy adopted by developing countries. Among various facets of tourism, heritage tourism has been observed as the economically and commercially most viable option. Since countries with limited investment resources could invite foreign tourists to enjoy their heritage culture, history, arts, and music. However, heritage tourism in India and Pakistan has been observed as the neglected domain. The reasons for ignoring heritage tourism in India and Pakistan will be analyzed in this chapter with the purpose to identify challenges to preserve, conserve, develop, and promote built heritage tourism. Innovative transformation is suggested as the approach to develop, rejuvenate, and transform the tangible and intangible heritage tourism in India and Pakistan for reuse, social and economic prosperity of locals living around heritage sites, as well as to provide transformational experience to visitors.

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