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Social Media as Information Sources and Their Influence on the Destination Image: Opportunities for Sustainability Perception

Social Media as Information Sources and Their Influence on the Destination Image: Opportunities for Sustainability Perception

María Pilar Martínez-Ruiz, Isabel Llodrá-Riera, Ana Isabel Jiménez-Zarco
Copyright: © 2018 |Pages: 19
ISBN13: 9781522557722|ISBN10: 1522557725|EISBN13: 9781522557739
DOI: 10.4018/978-1-5225-5772-2.ch014
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MLA

Martínez-Ruiz, María Pilar, et al. "Social Media as Information Sources and Their Influence on the Destination Image: Opportunities for Sustainability Perception." Managing Sustainable Tourism Resources, edited by Debasish Batabyal, IGI Global, 2018, pp. 265-283. https://doi.org/10.4018/978-1-5225-5772-2.ch014

APA

Martínez-Ruiz, M. P., Llodrá-Riera, I., & Jiménez-Zarco, A. I. (2018). Social Media as Information Sources and Their Influence on the Destination Image: Opportunities for Sustainability Perception. In D. Batabyal (Ed.), Managing Sustainable Tourism Resources (pp. 265-283). IGI Global. https://doi.org/10.4018/978-1-5225-5772-2.ch014

Chicago

Martínez-Ruiz, María Pilar, Isabel Llodrá-Riera, and Ana Isabel Jiménez-Zarco. "Social Media as Information Sources and Their Influence on the Destination Image: Opportunities for Sustainability Perception." In Managing Sustainable Tourism Resources, edited by Debasish Batabyal, 265-283. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5772-2.ch014

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Abstract

Tourists use social media to share their experiences and obtain information about travel and tourism destinations. Information shared by tourists is different than information published by destination marketing organizations (DMOs) in the sense that it does not include formal messages and photographs. Some researchers have proven that user-generated content (UGC) through social media exerts an influence on the perceived image of a tourist destination and the motivations for visiting it. Tourists and travelers tend to use a combination of official and unofficial information to make travel decisions. Nowadays, there are still plenty of opportunities to advance destination image research using social media. With these ideas in mind, this chapter aims to review different types of Web 2.0 platforms and discuss their influence on destination image formation and sustainability perception.

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