MLA
He, Xiaoyun, and Arash Negahban. "The Effects of Consumer Engagement Behavior on the Growth of Social Media Brand Community: Evidence From an SME." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1283-1304. https://doi.org/10.4018/978-1-5225-5187-4.ch065
APA
He, X. & Negahban, A. (2018). The Effects of Consumer Engagement Behavior on the Growth of Social Media Brand Community: Evidence From an SME. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 1283-1304). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch065
Chicago
He, Xiaoyun, and Arash Negahban. "The Effects of Consumer Engagement Behavior on the Growth of Social Media Brand Community: Evidence From an SME." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1283-1304. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch065
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