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An Overview of Employer Branding With Special Reference to Indian Organizations

An Overview of Employer Branding With Special Reference to Indian Organizations

Shikha Rana, Ravindra Sharma
Copyright: © 2018 |Pages: 16
ISBN13: 9781522549338|ISBN10: 1522549331|EISBN13: 9781522549345
DOI: 10.4018/978-1-5225-4933-8.ch007
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MLA

Rana, Shikha, and Ravindra Sharma. "An Overview of Employer Branding With Special Reference to Indian Organizations." Management Techniques for a Diverse and Cross-Cultural Workforce, edited by Naman Sharma, et al., IGI Global, 2018, pp. 116-131. https://doi.org/10.4018/978-1-5225-4933-8.ch007

APA

Rana, S. & Sharma, R. (2018). An Overview of Employer Branding With Special Reference to Indian Organizations. In N. Sharma, V. Singh, & S. Pathak (Eds.), Management Techniques for a Diverse and Cross-Cultural Workforce (pp. 116-131). IGI Global. https://doi.org/10.4018/978-1-5225-4933-8.ch007

Chicago

Rana, Shikha, and Ravindra Sharma. "An Overview of Employer Branding With Special Reference to Indian Organizations." In Management Techniques for a Diverse and Cross-Cultural Workforce, edited by Naman Sharma, Vinod Kumar Singh, and Swati Pathak, 116-131. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4933-8.ch007

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Abstract

Talent acquisition is the most crucial activity an organization goes through. The reasons for its criticality are not just confined to the cost and time involved in recruiting talent but also matching the right incumbents at the right place and at the right time along with the organizational fit are the most essential factors to deal with. Nowadays, organizations are working in VUCA (volatile, uncertainty, complexity, and ambiguity) environment that seeks a lot in terms of employee performance. Employer branding was initiated by Ambler and Barrow (1990) with an aim to attract and retain the best talent through various activities, and the contemporary research has proven that if branding of the organization is done in an effective manner then it retains the best talent; further, it enhances job engagement and motivation. The present chapter elaborates the concept of employer branding, benefits, and importance of employer branding. Recent surveys and trends of employer branding in Indian organizations have also been discussed.

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