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The Baul Tradition in Bangladesh: Sustainability Activism for a Meatless Dietary Culture

The Baul Tradition in Bangladesh: Sustainability Activism for a Meatless Dietary Culture

Amzad Hossain, Sayedul Islam Montu, Md Abul Azad
Copyright: © 2018 |Pages: 9
ISBN13: 9781522547570|ISBN10: 1522547576|EISBN13: 9781522547587
DOI: 10.4018/978-1-5225-4757-0.ch011
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MLA

Hossain, Amzad, et al. "The Baul Tradition in Bangladesh: Sustainability Activism for a Meatless Dietary Culture." Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption, edited by Diana Bogueva, et al., IGI Global, 2018, pp. 163-171. https://doi.org/10.4018/978-1-5225-4757-0.ch011

APA

Hossain, A., Montu, S. I., & Azad, M. A. (2018). The Baul Tradition in Bangladesh: Sustainability Activism for a Meatless Dietary Culture. In D. Bogueva, D. Marinova, & T. Raphaely (Eds.), Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption (pp. 163-171). IGI Global. https://doi.org/10.4018/978-1-5225-4757-0.ch011

Chicago

Hossain, Amzad, Sayedul Islam Montu, and Md Abul Azad. "The Baul Tradition in Bangladesh: Sustainability Activism for a Meatless Dietary Culture." In Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption, edited by Diana Bogueva, Dora Marinova, and Talia Raphaely, 163-171. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4757-0.ch011

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Abstract

Humans' foremost desire is to achieve longevity through a healthy body and mind. The Baul philosophers of Bangladesh fulfil this sustainability desire through meatless diets and esoteric physio-spiritual practices. Their mission in life is to pursue voluntary community activism and social sustainability marketing by promoting the sermon of simplicity and that eating meat destroys longevity, personal and environmental health. This chapter analyses the role the Bauls play in guiding the Bangladesh population and counteracting western influences. It uses quotes from the oral wisdom of the Baul songs and orations included by UNESCO as part of the global intangible heritage of humanity.

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