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The Discourse of Tourism from a Systemic Functional Perspective: The Case of Tourism Websites

The Discourse of Tourism from a Systemic Functional Perspective: The Case of Tourism Websites

Claudia Elena Stoian
Copyright: © 2018 |Pages: 20
ISBN13: 9781522529309|ISBN10: 1522529306|EISBN13: 9781522529316
DOI: 10.4018/978-1-5225-2930-9.ch011
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MLA

Stoian, Claudia Elena. "The Discourse of Tourism from a Systemic Functional Perspective: The Case of Tourism Websites." Innovative Perspectives on Tourism Discourse, edited by Magdalena Bielenia-Grajewska and Enriqueta Cortes de los Rios, IGI Global, 2018, pp. 181-200. https://doi.org/10.4018/978-1-5225-2930-9.ch011

APA

Stoian, C. E. (2018). The Discourse of Tourism from a Systemic Functional Perspective: The Case of Tourism Websites. In M. Bielenia-Grajewska & E. Cortes de los Rios (Eds.), Innovative Perspectives on Tourism Discourse (pp. 181-200). IGI Global. https://doi.org/10.4018/978-1-5225-2930-9.ch011

Chicago

Stoian, Claudia Elena. "The Discourse of Tourism from a Systemic Functional Perspective: The Case of Tourism Websites." In Innovative Perspectives on Tourism Discourse, edited by Magdalena Bielenia-Grajewska and Enriqueta Cortes de los Rios, 181-200. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2930-9.ch011

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Abstract

Tourism has undergone a shift from physical to online. This is obvious even in its promotional materials, as websites are the most usual type of online tourism promotion. The present chapter proposes Systemic Functional Theory for the analysis of websites. It first presents a brief description of the theory of the metafunctions, applied to both language (Halliday & Matthiessen, 2004) and images (Kress & van Leeuwen, 1996). Then, it analyzes two websites in order to show the application of the theory, focusing on language, image and their composition as multimodal acts. The chapter concludes by highlighting practical benefits for web designers, copywriters and/or tourism promoters.

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