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Applied Analytical “Distant Reading” using NVivo 11 Plus™

Applied Analytical “Distant Reading” using NVivo 11 Plus™

Shalin Hai-Jew
Copyright: © 2017 |Pages: 43
ISBN13: 9781522506485|ISBN10: 1522506489|EISBN13: 9781522506492
DOI: 10.4018/978-1-5225-0648-5.ch007
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MLA

Hai-Jew, Shalin. "Applied Analytical “Distant Reading” using NVivo 11 Plus™." Social Media Data Extraction and Content Analysis, edited by Shalin Hai-Jew, IGI Global, 2017, pp. 159-201. https://doi.org/10.4018/978-1-5225-0648-5.ch007

APA

Hai-Jew, S. (2017). Applied Analytical “Distant Reading” using NVivo 11 Plus™. In S. Hai-Jew (Ed.), Social Media Data Extraction and Content Analysis (pp. 159-201). IGI Global. https://doi.org/10.4018/978-1-5225-0648-5.ch007

Chicago

Hai-Jew, Shalin. "Applied Analytical “Distant Reading” using NVivo 11 Plus™." In Social Media Data Extraction and Content Analysis, edited by Shalin Hai-Jew, 159-201. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0648-5.ch007

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Abstract

NVivo 11 Plus, a qualitative data analysis software tool, enables some types of “distant reading” albeit within the text data processing limits of the desktop machine. Some “distant reading” applications include the following: (1) word frequency counts (visualized as word clouds, tree maps, cluster analyses graphs, dendrograms, and ring graphs/circle graphs), (2) text searches (as word trees), (3) theme and sub-theme extractions (as bar charts), (4) matrix queries (as various types of data visualizations), (5) sentiment analyses (as bar charts, hierarchical treemaps, hierarchical sunburst diagrams, and text sets), (6) autocoding by existing pattern, and (7) geolocational mapping. While “distant reading” is still evolving, these unsupervised and semi-supervised machine reading approaches broaden the capabilities of researchers and may serve as a bridge to even more complex distant reading methods.

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