Welcome to the InfoSci Platform
Human-Computer Interaction in Consumer Behaviour

Human-Computer Interaction in Consumer Behaviour

Rocco Servidio, Barry Davies, Kevin Hapeshi
Copyright: © 2016 |Pages: 20
ISBN13: 9781466687899|ISBN10: 1466687894|EISBN13: 9781466687905
DOI: 10.4018/978-1-4666-8789-9.ch077
Cite Chapter Cite Chapter

MLA

Servidio, Rocco, et al. "Human-Computer Interaction in Consumer Behaviour." Human-Computer Interaction: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2016, pp. 1592-1611. https://doi.org/10.4018/978-1-4666-8789-9.ch077

APA

Servidio, R., Davies, B., & Hapeshi, K. (2016). Human-Computer Interaction in Consumer Behaviour. In I. Management Association (Ed.), Human-Computer Interaction: Concepts, Methodologies, Tools, and Applications (pp. 1592-1611). IGI Global. https://doi.org/10.4018/978-1-4666-8789-9.ch077

Chicago

Servidio, Rocco, Barry Davies, and Kevin Hapeshi. "Human-Computer Interaction in Consumer Behaviour." In Human-Computer Interaction: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1592-1611. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-8789-9.ch077

Export Reference

Mendeley
Favorite

Abstract

Human-Computer Interaction (HCI) studies play an important role in the design, implementation, and evaluation of a new generation of graphical user interfaces designed to support consumer behaviours and information needs. In recent years, the spread of new virtual environments and innovative tools have revolutionized the field of e-commerce. Although new digital environments can enable or facilitate certain user activities, the quality of the user interface will remain a continuing challenge. The chapter aims to underline the relationships between HCI studies and consumer behaviour, focusing attention on virtual environments for electronic and Internet e-commerce (online retail) services. The potential of multi-modal interfaces and virtual environments for business and marketing are examined by: (1) providing an overview of the relationships between HCI and consumer behaviour, (2) showing how different interaction modalities can enhance the communication process between user and consumer system, (3) showing how digital and interactive technologies can offer to the consumer many advantages and unique opportunities in exploring information and products, and (4) new directions for possible future research.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.