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The Promotion of European Tourism in the Emerging Countries: Pyramidal Marketing

The Promotion of European Tourism in the Emerging Countries: Pyramidal Marketing

Francisco V. Cipolla-Ficarra, Alejandra Quiroga, Valeria M. Ficarra
Copyright: © 2014 |Pages: 14
ISBN13: 9781466644908|ISBN10: 1466644907|EISBN13: 9781466644915
DOI: 10.4018/978-1-4666-4490-8.ch032
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MLA

Cipolla-Ficarra, Francisco V., et al. "The Promotion of European Tourism in the Emerging Countries: Pyramidal Marketing." Advanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability, edited by Francisco Vicente Cipolla Ficarra, IGI Global, 2014, pp. 350-363. https://doi.org/10.4018/978-1-4666-4490-8.ch032

APA

Cipolla-Ficarra, F. V., Quiroga, A., & Ficarra, V. M. (2014). The Promotion of European Tourism in the Emerging Countries: Pyramidal Marketing. In F. Cipolla Ficarra (Ed.), Advanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability (pp. 350-363). IGI Global. https://doi.org/10.4018/978-1-4666-4490-8.ch032

Chicago

Cipolla-Ficarra, Francisco V., Alejandra Quiroga, and Valeria M. Ficarra. "The Promotion of European Tourism in the Emerging Countries: Pyramidal Marketing." In Advanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability, edited by Francisco Vicente Cipolla Ficarra, 350-363. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4490-8.ch032

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Abstract

The authors present the different communication strategies used for the promotion of European tourism in the emerging countries, through Power Point and pyramidal marketing. They also research the veracity and the persuasion strategies used in textual, visual, and hearing information, which go with the images in the interactive presentations. Finally, an analysis technique is presented to detect the possible potential tourists divided in relation to age, education, and knowledge of the use of computers or other interactive systems of mobile multimedia.

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