MLA
Tenge, Marion. "Social Software Platforms as Motor of Relationship Marketing in Services: A Conceptual Framework with Focus on the Airport Industry." Customer-Centric Marketing Strategies: Tools for Building Organizational Performance, edited by Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, IGI Global, 2013, pp. 280-296. https://doi.org/10.4018/978-1-4666-2524-2.ch014
APA
Tenge, M. (2013). Social Software Platforms as Motor of Relationship Marketing in Services: A Conceptual Framework with Focus on the Airport Industry. In H. Kaufmann & M. Panni (Eds.), Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (pp. 280-296). IGI Global. https://doi.org/10.4018/978-1-4666-2524-2.ch014
Chicago
Tenge, Marion. "Social Software Platforms as Motor of Relationship Marketing in Services: A Conceptual Framework with Focus on the Airport Industry." In Customer-Centric Marketing Strategies: Tools for Building Organizational Performance, edited by Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, 280-296. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2524-2.ch014
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