MLA
Panni, Mohammad Fateh Ali Khan. "CKM and Its Influence on Organizational Marketing Performance: Proposing an Integrated Conceptual Framework." Customer-Centric Marketing Strategies: Tools for Building Organizational Performance, edited by Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, IGI Global, 2013, pp. 103-125. https://doi.org/10.4018/978-1-4666-2524-2.ch006
APA
Panni, M. F. (2013). CKM and Its Influence on Organizational Marketing Performance: Proposing an Integrated Conceptual Framework. In H. Kaufmann & M. Panni (Eds.), Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (pp. 103-125). IGI Global. https://doi.org/10.4018/978-1-4666-2524-2.ch006
Chicago
Panni, Mohammad Fateh Ali Khan. "CKM and Its Influence on Organizational Marketing Performance: Proposing an Integrated Conceptual Framework." In Customer-Centric Marketing Strategies: Tools for Building Organizational Performance, edited by Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, 103-125. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2524-2.ch006
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