Author(s)

Jiangwei Dai, Yingzhi Wang and Xin Guan

Corresponding Author

Jiangwei Dai

Abstract

In recent years, with the in-depth development and extensive application of information technology in all walks of life, university education has entered the era of big data.Big data began to enter social and economic life, and soon became a research hotspot.In the national medium - and long-term education reform and development plan promulgated in recent years, students should pay attention to the different characteristics and personalities of students.However, in the field of university education in China, the mechanism of unified education still dominates.In the practice of individualized education reform for college students, there are still many complicated problems to be solved.

Keywords

Education and Educational Research; Educational Innovation; Big Data Times