스마트관광 IT서비스의 중요도와 만족도에 대한 관광생명주기 단계별 차이 분석

정병희; 김근형

doi:10.37272/JIECR.2019.02.19.1.289

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저널정보

한국인터넷전자상거래학회
인터넷전자상거래연구 학술저널
인터넷전자상거래연구 제19권 제1호
2019.2 289 - 306 (18page)
DOI : 10.37272/JIECR.2019.02.19.1.289

저자정보

정병희 (와이엘미디어)
김근형 (제주대학교)

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초록·키워드

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In this paper, we measured and analyzed the importance and satisfaction about IT services for Smart tourism in the viewpoint of Tourism life cycle so that we presented strategies of providing the IT services for progressing the Smart tourism. The IT services would be divided into three domain which would be pre-tourism, during-tourism and post-tourism. Tourism information search service, Price comparison service, Online reservation service, Online payment service, Payment service based on Smart phone and Entertainment service for pre-experience in tourism belong to IT services for the pre-tourism. Tourism information search service, Context-awareness service, Internet of Things service, Navigation service, Entertainments service during tourism, and Dronography service belong to IT services for the during-tourism. Interactive sharing service and Tagging service belong to IT services for the post-tourism. Importance and satisfaction about the IT services were measured by five-point Likert scale.
There was the significant difference between Importance and Satisfaction of IT Services in Pre-trip of Tourism life cycle. There was also the significant difference between Importance and Satisfaction of IT Services in During-trip of Tourism life cycle. The Importances of It services in each steps of the Tourism life cycle appeared decreasingly in orders of Pre-trip, Post-trip and During-Trip. The Satisfaction of It services in each steps of the Tourism life cycle also appeared decreasingly in orders of Pre-trip, Post-trip and During-Trip.

#Tourism life cycle #Importance #Satisfaction #Pre-trip #During-trip #Post-trip #IT services