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Home / Event Management, Volume 28, Number 2

Cocreation of the Tourism Experience at International Sport Tourism Events

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The cocreation of the tourist experience in sporting events has received little scientific attention. This study aimed to analyze the influence of cocreation of the tourist experience on the memorability of the experience through the attention and involvement of sporting event tourists, and to verify whether this influence changes with the type of experience (i.e., active participant vs. spectator). A total of 356 questionnaires was collected at two international cycling events held in Portugal in 2021. The data were analyzed with structural equation analysis and a Mann???Whitney test. Cocreation influences attention and involvement, which, in turn, help to explain the relationship between cocreation and memorability, highlighting differences between the two types of experience. For the first time, the on-site cocreation model was applied to sport tourism events. In this touristic context, experiences must be developed through a customized approach based on the creation of hedonic and eudaimonic experiences.

Keywords: COCREATION; CYCLING TOURISM; MEMORABILITY; SPORT TOURISM EVENTS; TOURIST EXPERIENCE

Document Type: Research Article

Affiliations: 1: Faculty of Human Kinetics, University of Lisbon, Portugal 2: Research Centre for Tourism, Sustainability and Well-being (CinTurs), University of Algarve, Portugal

Publication date: 25 March 2024

This article was made available online on 18 October 2023 as a Fast Track article with title: "Co-Creation of The Tourism Experience at International Sport Tourism Events".

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.

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