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Grey Nomads on Tour: A Revolution in Travel and Tourism for Older Adults

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The "grey nomad" phenomenon is a growth market in Australia. Grey nomads are one type of grey tourist, and are generally referred to as people who are aged 55 years and over, who independently travel around Australia by caravan or campervan for an extended period of time. This study used an ethnographic methodology to collect qualitative data from four couples who undertook an extended, multidestination holiday through the Northern Territory and the State of Western Australia. Narratives were used to illustrate a variety of themes that emerged about the everyday experiences of grey nomads on tour. Travel diaries, and a questionnaire that was completed at the end of the trip, were used as a means of investigating the nomad's engagement with friends and family while "on the road." This article argues that being "far away" physically did not necessarily mean that they were disengaged and isolated for their family and friends. Rather, the study results suggest that these ties were important connections that were maintained throughout their travels.

Keywords: ETHNOGRAPHY; GREY NOMADS; SOCIAL CONNECTIONS; TRAVEL

Document Type: Research Article

Publication date: 01 October 2011

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  • Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.

    Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.

    Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.
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