As hairdressing has become an area of professional expertise in the modern age, changes in technique as well as business management have become urgently required. The purpose of this study is to contribute to the business performance of the hairdressing industry by enhancing customer loyalty through a service marketing mix. Specifically, the effects of service marketing mix factors such as service product (hair style), price (service price), service worker (hair designer), service process (process) and service location (beauty shop), respectively. The purpose of this study is to investigate the effect of a service marketing mix on customer loyalty by gender, age, educational background and marital status. This study sought to investigate and uncover the effects of a service marketing mix on customer loyalty based on the discussions of the problems that are present in the hairdressing industry.
국제보건미용학회 [The international society of health and beauty]
설립연도
2007
분야
예술체육>미용
소개
국제보건미용학회는 미용에 관한 과학적인 연구와 학술교류 및 미용관련 산업체와 학계 상호간의 정보교환과 회원 상호간의 친목도모 및 학술교류를 목적으로 한다. 이를 위하여 연구발표 및 학술대회, 작품발표회, 전시회, 강연회 등을 개최하고, 학회지, 회보 및 비정기 간행물 등의 산학협동을 촉진하고 국제적인 연구교류를 통해 학회의 역량을 높이고 넓혀나가면서 보건미용의 선진화에 기여하고자 한다.