This research focuses on analyzing Integrated Marketing Communication (IMC) from different perspectives, and how the IMC are working. We have built the most suitable measurement from an abstract concept and evaluate the pros and cons of the IMC further. By reviewing literatures, we found out related structures of the IMC and further developed questionnaires into two steps: the first step used ”Experts' opinion survey” to interview the top twenty advertising companies in Taiwan. After interviewing with six advertising companies, we divided the IMC performance into integrated degree and marketing performance, and modified the IMC performance measurement. Then, checking and completion the importance of the IMC structures and marketing performance were done. The second step. we sent questionnaires to the top hundred companies to measure the main factors that affect the IMC. and analyzed their IMC performance. The results of the research are as followings: 1. The more integrated degree does, the higher marketing performance gets. 2. There is high relation between integrated degree and ”satisfaction” of marketing performance. 3. There are high relation between ”planning” of integrated degree and ”satisfaction” of marketing performance, and high relation between ”implementation” of integrated degree and ”proceeds” of marketing performance. 4. Through measuring the implementation degree of IMC in native intestine enterprises by Fuzzy Statistics, it can sign out that the implementation degree of IMC is higher than ”Most implement”