The researcher chose a case private swimming class and collected the associated information by participate observation, interview and document analysis. The topics of data collection included that the attitude of the swimming class manager used SWOT analysis, the problems when using SWOT analysis, and the related factors that may affect using SWOT analysis. This essay will analyze the problems which swimming class will face by the SWOT, as well as draw up the management strategy. The four objectives of this study are follows: 1) to realize the condition that the swimming class used SWOT analysis as a management strategy; 2) to analyze the problems that the swimming class encountered when SWOT analysis was used as a management strategy; 3) to discuss the related factors that may affect the swimming class used SWOT analysis as a management strategy. Providing some suggestions for swimming class managers and researchers.