초록
The purpose for this paper is to categorize and analyze the aesthetic characteristics of graphic factors in contemporary fashion design by media source. Focused on play-instinct visual expression in contemporary fashion design and adopted media source following the way of communication design. A variety of literatures and online sites for graphic factors in contemporary fashion was studied. The standard of media source is classified as graphic media-source: photography media-source, typography media-source, illustration media-source. With this standard, expressed ways are as followings. First, graphic media-source in play-instinct expressional fashion design is mostly borrowing existed character or using designer’s brand logo. Second, photography media-source in play-instinct expressional fashion design is placed photograph of social issued people in front of shirt. Third, typography media-source in play-instinct expressional contemporary fashion design is mostly expressed social messages or designer’s name in brand. Fourth, illustration media-source is the best way to express play-instinct visual expression. Based on these, aesthetic characteristics of graphic factor in contemporary fashion by media source are classified as three: social words, playfulness and information transference. Frequency ratio using media source per aesthetic characteristics is different and these are able to categorize expression way and image feature. In conclusion, expressional way of graphic factors in contemporary fashion design became diverse as social and cultural changing. Frequency of graphic factor use in contemporary fashion is increased than before. This paper suggested that fashion design is one of the way of communicating with people and should be analyzed graphic factors in contemporary fashion design.
키워드
패션 디자인, 그래픽 요소, 유희 본능, 매개 소스
참고문헌(18)
-
[학술지] 김선영 / 2009 / 타이포그래피를 이용한 현대패션의 유형과 미적 특성 / 복식문화연구 17 (2) : 283 ~ 295
-
[인터넷자료] 네이버 국어사전 / 네이버 국어사전
-
[학술지] 박유선 / 2006 / 커뮤니케이션 디자인 제작을 위한 일러스트 media source 연구 -여성 전문 잡지 매체 광고를 중심으로 / 조형미디어학 17 (9-1) : 77 ~ 86
-
[학위논문] 신창중 / 2004 / 유희충동을 활용한 예술치료의 통합적 접근방법
-
[단행본] 양희석 / 1988 / 예술철학(상) / 자유문고
-
[학술지] 이은정 / 2009 / 티셔츠에 표현된 그래피티의 특성에 관한 연구 -대중과의 커뮤니케이션을 중심으로- / 한국디자인문화학회지 15 (2) : 400 ~ 411
-
[학술지] 진교훈 / 1978 / 유희의 본질과 인간 이해 / 한국 사회과학연구 사회연구 1
-
[학술지] 최희정 / 2008 / 그래픽디자인에 나타난 유희본능(Play-Instinct)적 시각표현에 대한 연구 / 기초조형학연구 9 (1) : 755 ~ 767
-
[단행본] 서영희 / 1998 / 현대미술의 지형도 : 비평, 매체, 제도분석 / 시각과 언어
-
[학술지] 하지수 / 1994 / 현대 패션에 표현되는 유희성 / 한국복식학회지 22 (0)
-
[단행본] 호이징가,요한 / 1981 / 호모루덴스 / 까치
-
[단행본] Charlotte, F / 2005 / Graphic Design for 21st Century / TASCHEN
-
[단행본] David, J. S / 2001 / Knitting Technology-A Comprehensive Handbook and Practical Guide / TECHNOMIC INC
-
[단행본] Friedl,O.S / 2002 / Typography / Black Dog & Leventhal Publisher
-
[단행본] George, A / 1967 / Modern Aesthetics: a Historical Introduction / Unwin LTD
-
[학술지] Hein, H / 1968 / Play as an Aesthetic Concept / Journal of Art and Aesthetic Concept 27 (2)
-
[단행본] Jacques Damase / 1997 / Sonia Delaunay Fashion and Fabrics / Thames & Hudsonp
-
[단행본] Quentin, N / 2007 / What is Graphic Design / RotoVision