현대 패션에 나타난 과시적 소비 특성

@article{ART001421847},
author={ 이지현 and 양숙희 },
title={현대 패션에 나타난 과시적 소비 특성},
journal={복식문화연구},
issn={1226-0401},
year={2010},
volume={18},
number={1},
pages={177-189},
doi={10.29049/rjcc.2010.18.1.177},
url={http://dx.doi.org/10.29049/rjcc.2010.18.1.177}

TY - JOUR
AU - 이지현
AU - 양숙희
TI - 현대 패션에 나타난 과시적 소비 특성
T2 - 복식문화연구
PY - 2010
VL - 18
IS - 1
PB - 복식문화학회
SP - 177-189
SN - 1226-0401
AB - The purpose of this study is to research the conspicuous consumption characteristic expressed in the modern fashion. The conspicuous consumptions are classified with 2 parts as follows as: 1. The motive of conspicuous consumption, 2. The effect of conspicuous consumption. And the motive of conspicuous consumption is 1) conspicuous consumption, 2) conformity consumption, 3) compensatory consumption. The effect of conspicuous consumption is 1) veblen effect, 2) bandwagon effect, 3) snob effect. The veblen effect is caused either by the belief that higher price means higher quality, or by the desire for conspicuous consumption to be seen as buying an expensive, prestige item. The bandwagon effect is people tend to follow the crowd without examining the merits of a particular thing. The snob effect refers to the desire to own unusual, expensive or unique goods. The conspicuous consumption has produced conflicting results of the homogeneous imitation and the different scarcity. Consequently conspicuous consumption characteristic expressed in the modern fashion refers to the conformable imitation and the different scarcity. The conformable imitation is pursuit of first lady look and imitation. The different scarcity refers to the desire to own exclusive or unique goods. The unique value is pursuit of limited edition and art mode.
KW - veblen effect(베블렌 효과), bandwagon effect(밴드웨건 효과), snob effect(스놉 효과), first lady look(퍼스트 레이디 룩), art mode(아르 모드)
DO - 10.29049/rjcc.2010.18.1.177
UR - http://dx.doi.org/10.29049/rjcc.2010.18.1.177
ER -

이지현 and 양숙희 (2010). 현대 패션에 나타난 과시적 소비 특성. 복식문화연구, 18( 1), 177- 189.

이지현 and 양숙희 . 2010, “현대 패션에 나타난 과시적 소비 특성”, 복식문화연구, vol. 18, no. 1, pp. 177-189. Available from: doi:10.29049/rjcc.2010.18.1.177

이지현 양숙희 et al. “현대 패션에 나타난 과시적 소비 특성” 복식문화연구 18.1 pp. 177-189 (2010): 177.

이지현 , 양숙희 . 현대 패션에 나타난 과시적 소비 특성 복식문화연구 [Internet]. 2010; 18( 1), : 177-189. Available from: doi:10.29049/rjcc.2010.18.1.177

이지현 and 양숙희 . “현대 패션에 나타난 과시적 소비 특성” 복식문화연구 18, no.1 (2010): 177-189. doi: 10.29049/rjcc.2010.18.1.177

홈 권호 목록 논문 목록 논문 상세

현대 패션에 나타난 과시적 소비 특성

복식문화연구

약어 : -

2010, vol.18, no.1, pp.177 - 189

DOI : 10.29049/rjcc.2010.18.1.177

발행기관 : 복식문화학회

연구분야 : 생활과학

이지현¹ , 양숙희²

¹숙명여자대학교

²숙명여자대학교

인용한 논문 수 : 9 서지 간략 보기

초록

The purpose of this study is to research the conspicuous consumption characteristic expressed in the modern fashion. The conspicuous consumptions are classified with 2 parts as follows as: 1. The motive of conspicuous consumption, 2. The effect of conspicuous consumption. And the motive of conspicuous consumption is 1) conspicuous consumption, 2) conformity consumption, 3) compensatory consumption. The effect of conspicuous consumption is 1) veblen effect, 2) bandwagon effect, 3) snob effect. The veblen effect is caused either by the belief that higher price means higher quality, or by the desire for conspicuous consumption to be seen as buying an expensive, prestige item. The bandwagon effect is people tend to follow the crowd without examining the merits of a particular thing. The snob effect refers to the desire to own unusual, expensive or unique goods. The conspicuous consumption has produced conflicting results of the homogeneous imitation and the different scarcity. Consequently conspicuous consumption characteristic expressed in the modern fashion refers to the conformable imitation and the different scarcity. The conformable imitation is pursuit of first lady look and imitation. The different scarcity refers to the desire to own exclusive or unique goods. The unique value is pursuit of limited edition and art mode.