A Case Study of Alibaba: “Control Your Destiny or Someone Else Will”

@article{ART002255211},
author={ 한정수 and 김미예 and 이우헌 and 이민아 },
title={A Case Study of Alibaba: “Control Your Destiny or Someone Else Will”},
journal={Academy of Asian Business Review},
issn={2384-3454},
year={2015},
volume={1},
number={1},
pages={35-53},
doi={10.26816/aabr.1.1.201506.35},
url={http://dx.doi.org/10.26816/aabr.1.1.201506.35}

TY - JOUR
AU - 한정수
AU - 김미예
AU - 이우헌
AU - 이민아
TI - A Case Study of Alibaba: “Control Your Destiny or Someone Else Will”
T2 - Academy of Asian Business Review
PY - 2015
VL - 1
IS - 1
PB - Academy of Asian Business (AAB)
SP - 35-53
SN - 2384-3454
AB - Founded in China, Alibaba has emerged as one of the leading e-commerce companies in the world. The gross merchandise volume of Alibaba is greater than those of Amazon and eBay combined. Jack Ma, the founder of Alibaba, has become one of the most respected Chinese business leaders. How did Alibaba turn its humble start into such great success? The main objective of this case study is to examine key success factors of Alibaba and to provide valuable implications. To make the analysis more formal and objective, the five stages of competition model (Kim 2005, 2011) was adopted for the study. The great success of Alibaba can be mainly attributed to its foresight and preparation for future opportunities from paradigm shift and its strategic intent to seize the opportunities. Jack Ma foresaw the impact of internet development and the flourishing potential for SMEs (small and medium-sized enterprises) in China and developed core competence with strategic intent before he launched Alibaba. This case study of Alibaba provides significant implications for companies and business leaders who seek to turn their small starts or hardships into successes or turning points.
KW - Alibaba, Jack Ma, Foresight, New power preparation, Strategic intent
DO - 10.26816/aabr.1.1.201506.35
UR - http://dx.doi.org/10.26816/aabr.1.1.201506.35
ER -

한정수 , 김미예 , 이우헌 and 이민아 (2015). A Case Study of Alibaba: “Control Your Destiny or Someone Else Will”. Academy of Asian Business Review, 1( 1), 35- 53.

한정수 , 김미예 , 이우헌 and 이민아 . 2015, “A Case Study of Alibaba: “Control Your Destiny or Someone Else Will””, Academy of Asian Business Review, vol. 1, no. 1, pp. 35-53. Available from: doi:10.26816/aabr.1.1.201506.35

한정수 김미예 et al. 이우헌 이민아 “A Case Study of Alibaba: “Control Your Destiny or Someone Else Will”” Academy of Asian Business Review 1.1 pp. 35-53 (2015): 35.

한정수 , 김미예 , 이우헌 , 이민아 . A Case Study of Alibaba: “Control Your Destiny or Someone Else Will” Academy of Asian Business Review [Internet]. 2015; 1( 1), : 35-53. Available from: doi:10.26816/aabr.1.1.201506.35

한정수 , 김미예 , 이우헌 and 이민아 . “A Case Study of Alibaba: “Control Your Destiny or Someone Else Will”” Academy of Asian Business Review 1, no.1 (2015): 35-53. doi: 10.26816/aabr.1.1.201506.35

홈 권호 목록 논문 목록 논문 상세

A Case Study of Alibaba: “Control Your Destiny or Someone Else Will”

Academy of Asian Business Review

약어 : AABR

2015, vol.1, no.1, pp.35 - 53

DOI : 10.26816/aabr.1.1.201506.35

발행기관 : Academy of Asian Business (AAB)

연구분야 : 경영학

한정수¹ , 김미예² , 이우헌³ , 이민아⁴

¹서강대학교

²숙명여자대학교

³성균관대학교 경영대학

⁴성균관대학교 경영대학

인용한 논문 수 : - 서지 간략 보기

초록

Founded in China, Alibaba has emerged as one of the leading e-commerce companies in the world. The gross merchandise volume of Alibaba is greater than those of Amazon and eBay combined. Jack Ma, the founder of Alibaba, has become one of the most respected Chinese business leaders. How did Alibaba turn its humble start into such great success? The main objective of this case study is to examine key success factors of Alibaba and to provide valuable implications. To make the analysis more formal and objective, the five stages of competition model (Kim 2005, 2011) was adopted for the study. The great success of Alibaba can be mainly attributed to its foresight and preparation for future opportunities from paradigm shift and its strategic intent to seize the opportunities. Jack Ma foresaw the impact of internet development and the flourishing potential for SMEs (small and medium-sized enterprises) in China and developed core competence with strategic intent before he launched Alibaba. This case study of Alibaba provides significant implications for companies and business leaders who seek to turn their small starts or hardships into successes or turning points.

키워드

Alibaba, Jack Ma, Foresight, New power preparation, Strategic intent

참고문헌(23)

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