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Construction of Evaluation Index System of Marketing Competitiveness

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DOI: 10.23977/ssmme.2018.62242

Author(s)

Jing Qin

Corresponding Author

Jing Qin

ABSTRACT

With the development of economy, if companies want to gain a firm foothold in the fierce market competition, they must enhance their own marketing competitiveness, strengthen their own market value, and at the same time increase their overall strength, fit with the actual business situation. The situation evaluation index system has caused widespread concern among economists. This paper starts with the case analysis, analyzes the construction basis of the evaluation index system of marketing competitiveness, and emphatically explains the construction steps of the evaluation index of marketing competitiveness, aiming to provide valuable reference for evaluation indicators.

KEYWORDS

Evaluation index system, marketing competitiveness, construction

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