Author(s)

Dandan Liu ¹

Affiliation(s)

¹ Institute of Journalism and Communication, Henan University of Technology, Zhengzhou, 45000, China

Corresponding Author

ABSTRACT

With the change of Internet environment and media technology, fragmentation and visual news models have received widespread attention. Traditional news media have gradually attached importance to and expanded short video communication channels, which has led to important changes in the structure and pattern of the whole news communication form. The agenda setting of short video news dissemination has gradually replaced the agenda setting of traditional mass media. This article analyzes the agenda setting of short video news dissemination driven by algorithms, examines the dissemination impact of agenda setting of short video news, explores its governance measures, and provides some constructive suggestions for the healthy development of short video news dissemination.

KEYWORDS

CITE THIS PAPER

Dandan Liu, Analysis of agenda setting for short video news driven by algorithms. Media and Communication Research (2024) Vol. 5: 93-99. DOI: http://dx.doi.org/10.23977/mediacr.2024.050214.

REFERENCES

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