농촌 개발 전략의 일환으로 글로벌 가치사슬로의 통합이 주목받고 있지만, 특정 통합이 성공 혹은 실패하는원인과 메커니즘에 대해서는 알려진 바가 적다. 본 연구는 딸기 수출시장에서 진주지역의 농업인들이 생산자 주도적 가치사슬 거버넌스를 구축한 메커니즘과 그와 동반된 사회환경적 변화를 탐구했다. 이를 위해 딸기 가치 사슬의 특성을 분석했으며, 지대 이론에 의거해 진주와 논산을 비교 분석했다. 5개월에 걸친 현장조사와 이해관계자 심층 인터뷰 결과, 진주에서는 수출가능한 품종과 해당 품종에 적합한 지역 기후 조건으로 인해 자연적 진입장벽을 구축함으로써 수출시장에서의 경제적 지대를 창출했음을 확인했다. 또한 생산자 조직화를 통해 독점 지대와 국가 지원에서 비롯된 추가 수익을 유지했다. 수평적으로 연결된 농민들은 무역업체에 대한 협상력을 높이고회원 가입을 통제하여 국가 지원에 대한 접근을 관리함으로써 생산자 주도적 가치사슬 내 지위를 공고화했다
While the integration into global value chains has garnered attention as a rural development strategy, less is known about why some integrations are successful while others are not. This study draws on rent theory and on empirical examples from Jinju and Nonsan, the two biggest strawberry production regions in South Korea, to explore the mechanisms of Jinju creating and exclusively retaining monopoly rents from the exports. Based on five months of fieldwork and in-depth interviews with stakeholders, the findings show that a producer-driven chain integration into the overseas markets was possible in Jinju due to the natural barriers to entry based on an exportable variety, as well as the region’s climate conditions being suitable to the variety. Moreover, the farmers have attempted to retain the monopoly rents and extra profits from public supports by associating producers. The horizontally associated farmers stabilized their positions by enhancing their bargaining power against exporters, as well as by managing access to the public supports by controlling memberships.
While the integration into global value chains has garnered attention as a rural development strategy, less is known about why some integrations are successful while others are not. This study draws on rent theory and on empirical examples from Jinju and Nonsan, the two biggest strawberry production regions in South Korea, to explore the mechanisms of Jinju creating and exclusively retaining monopoly rents from the exports. Based on five months of fieldwork and in-depth interviews with stakeholders, the findings show that a producer-driven chain integration into the overseas markets was possible in Jinju due to the natural barriers to entry based on an exportable variety, as well as the region’s climate conditions being suitable to the variety. Moreover, the farmers have attempted to retain the monopoly rents and extra profits from public supports by associating producers. The horizontally associated farmers stabilized their positions by enhancing their bargaining power against exporters, as well as by managing access to the public supports by controlling memberships.