@article{ART002973057},
author={ Hoai Than Nguyen and Tan Thanh Nguyen and Thi Thanh Truc Nguyen and Tan Hai Nguyen },
title={The Root Causes of Rural Tourism Development Intentions in Vietnam:A Local Government Perspective},
journal={새마을학연구},
issn={2586-4602},
year={2023},
volume={8},
number={1},
pages={53-82},
doi={10.22963/jos.8.1.202306.53},
url={http://dx.doi.org/10.22963/jos.8.1.202306.53}

TY - JOUR
AU - Hoai Than Nguyen
AU - Tan Thanh Nguyen
AU - Thi Thanh Truc Nguyen
AU - Tan Hai Nguyen
TI - The Root Causes of Rural Tourism Development Intentions in Vietnam:A Local Government Perspective
T2 - 새마을학연구
PY - 2023
VL - 8
IS - 1
PB - 영남대학교 박정희새마을연구원
SP - 53-82
SN - 2586-4602
AB - Rural tourism has gained popularity in Vietnam, attracting more tourists, particularly foreigners and urban visitors. Despite the attention it receives from the central government, rural tourism development faces challenges, including the perceptions of local civil servants. This study combines the theories of planned behavior and organizational support theory to propose a model predicting the intention of local civil servants to develop rural tourism. A quantitative approach was used, with a questionnaire survey distributed to 405 local civil servants participating in training programs. The findings indicate that factors from both theories positively and significantly influence the intention of rural tourism development. Notably, perceived leader support directly impacts intention and moderates the relationship between perceived government support and intention. Despite its limited practical performance, the study emphasizes the importance of attitude toward rural tourism development. The research provides implications for academics, government, and policymakers to enhance local civil servants' intention for future rural tourism development.
KW - Theory of planned behavior, Organizational support theory, Government support, Leader support, Rural tourism development, Local civil servant, Social influence, Vietnam
DO - 10.22963/jos.8.1.202306.53
UR - http://dx.doi.org/10.22963/jos.8.1.202306.53
ER -

Hoai Than Nguyen , Tan Thanh Nguyen , Thi Thanh Truc Nguyen and Tan Hai Nguyen . 2023, “The Root Causes of Rural Tourism Development Intentions in Vietnam:A Local Government Perspective”, 새마을학연구, vol. 8, no. 1, pp. 53-82. Available from: doi:10.22963/jos.8.1.202306.53

Hoai Than Nguyen Tan Thanh Nguyen et al. Thi Thanh Truc Nguyen Tan Hai Nguyen “The Root Causes of Rural Tourism Development Intentions in Vietnam:A Local Government Perspective” 새마을학연구 8.1 pp. 53-82 (2023): 53.

Hoai Than Nguyen , Tan Thanh Nguyen , Thi Thanh Truc Nguyen , Tan Hai Nguyen . The Root Causes of Rural Tourism Development Intentions in Vietnam:A Local Government Perspective 새마을학연구 [Internet]. 2023; 8( 1), : 53-82. Available from: doi:10.22963/jos.8.1.202306.53

Hoai Than Nguyen , Tan Thanh Nguyen , Thi Thanh Truc Nguyen and Tan Hai Nguyen . “The Root Causes of Rural Tourism Development Intentions in Vietnam:A Local Government Perspective” 새마을학연구 8, no.1 (2023): 53-82. doi: 10.22963/jos.8.1.202306.53