BODY CONSCIOUSNESS, SELF-CONSCIOUSNESS, AND WOMEN'S ATTITUDES TOWARD CLOTHING PRACTICES

This study investigated the relationships between self-consciousness and body consciousness, and examined the effects of these on women's attitudes toward clothing practices. The statistical analyses of the data collected from 172 working women and 172 college females revealed that body consciousness is closely related to public self-consciousness and social anxiety, but not to private self-consciousness. The multivariate and univariate analyses testing the effects of body consciousness on women's attitudes toward clothing practices revealed no statistical significance. Public self-consciousness played the most important role in determining women's attitudes toward clothing practices.