PENGARUH KARAKTERISTIK DEMOGRAFI DAN EKONOMI TERHADAP PERMINTAAN TELUR AYAM BERLABEL DI KAWASAN YOGYAKARTA

Sri Sari Utami; Jangkung Handoyo Mulyo; Lestari rahayu Waluyati

doi:10.22146/agroekonomi.17192

PENGARUH KARAKTERISTIK DEMOGRAFI DAN EKONOMI TERHADAP PERMINTAAN TELUR AYAM BERLABEL DI KAWASAN YOGYAKARTA

https://doi.org/10.22146/agroekonomi.17192

Sri Sari Utami^(1*), Jangkung Handoyo Mulyo⁽²⁾, Lestari rahayu Waluyati⁽³⁾

(1) Penelitian pada Laboratorium Kebijakan Pangan dan Pertanian Jurusan Sosial Eknomo Fakultas Pertanian Universitas Gadjah Mada
(2) Dosen pada Program Studi Agribisnis Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Gadjah Mada
(3) Peneliti pada Pusat Studi Kependuduksn dan Kebijakan (PSKK) Universitas Gadjah Mada
(*) Corresponding Author

Abstract

The objective of this research were to analyze the relationships between demographic characteristic ( age and family members) and other factors on demand for labeled eggs. The respondents are consumers who consumed labeled eggs and consisted of 50 labelled eggs consumer who are selected by incidental sampling. The effect of demographic characteristics and other factors were analyzed by using multiple linear regression model. The result indicates that consumption of labeled eggs influenced positively by consumer motivation, consume income and number of family members and influenced negatively by price of labeled eggs.