Files
Abstract
This article analyses dealer satisfaction data in the agricultural technology market
in Germany. The dealers could rate their suppliers in the ’overall satisfaction’ and
in 38 questions which can be summarized in 8 dimensions. An ordinal regression
model which is also known as the proportional odds model is used to analyse the
ordinal scaled rating of the dealers. The ordinal regression model is a well examined
method in econometric theory, but many authors prefer using a linear regression
model due to better interpretation, even the assumptions of a linear regression do
not fit the data. Since the estimated coefficients of an ordinal regression model
can not be properly interpreted we show other methods for a better insight of the
relationship of the dealer satisfaction and the influencing variables. These methods
are easy to use and it is recommended to list some of them in empirical papers.