Father of the Pan Masala Industry: Sri Mansukh Lal Mahadev Bhai Kothari

12 Pages Posted: 4 Jun 2016

See all articles by Krishna Misra

Krishna Misra

Pacific University (India), Students

Date Written: April 12, 2016

Abstract

‘PAN PARAG’ has also earned the stature of a massive brand synonymous to mouth freshener or Pan Masala category and in fact brought an association to Kanpur city, many a times post 1980’s called as ‘PAN PARAG city’ where the city Kanpur and brand PAN PARAG have complemented each other. Not forget the old classic advertisement of Pan Parag is a special in many Indian household. With cliché ‘Brands are not built in a day or even a year’ here we are talking on creation of Industry. Pan Masala Industry was born with branding of ‘PAN PARAG’ in mid-1970 by ‘FATHER OF PAN MASALA INDUSTRY’ Sri Mansukh Lal Mahadev Bhai Kothari.

Keywords: First Generation Entrepreneur, Brown Revolution, pan masala industry, brand

JEL Classification: L26

Suggested Citation

Misra, Krishna, Father of the Pan Masala Industry: Sri Mansukh Lal Mahadev Bhai Kothari (April 12, 2016). Available at SSRN: https://ssrn.com/abstract=2784110 or http://dx.doi.org/10.2139/ssrn.2784110

Krishna Misra (Contact Author)

Pacific University (India), Students ( email )

P.B-12 Pacific Hills, Airport Road
Pratap Nagar Extension
Forest Grove
India

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