Father of the Pan Masala Industry: Sri Mansukh Lal Mahadev Bhai Kothari
12 Pages Posted: 4 Jun 2016
Date Written: April 12, 2016
Abstract
‘PAN PARAG’ has also earned the stature of a massive brand synonymous to mouth freshener or Pan Masala category and in fact brought an association to Kanpur city, many a times post 1980’s called as ‘PAN PARAG city’ where the city Kanpur and brand PAN PARAG have complemented each other. Not forget the old classic advertisement of Pan Parag is a special in many Indian household. With cliché ‘Brands are not built in a day or even a year’ here we are talking on creation of Industry. Pan Masala Industry was born with branding of ‘PAN PARAG’ in mid-1970 by ‘FATHER OF PAN MASALA INDUSTRY’ Sri Mansukh Lal Mahadev Bhai Kothari.
Keywords: First Generation Entrepreneur, Brown Revolution, pan masala industry, brand
JEL Classification: L26
Suggested Citation: Suggested Citation