Comparative Research on Metaphor in Chinese Brush Painting and Contemporary Poster Design

@article{ART002196894},
author={ Su-wen Ma and 장주영 },
title={Comparative Research on Metaphor in Chinese Brush Painting and Contemporary Poster Design},
journal={한국디자인포럼},
issn={2233-9205},
year={2017},
number={54},
pages={17-26},
doi={10.21326/ksdt.2017..54.002},
url={http://dx.doi.org/10.21326/ksdt.2017..54.002}

TY - JOUR
AU - Su-wen Ma
AU - 장주영
TI - Comparative Research on Metaphor in Chinese Brush Painting and Contemporary Poster Design
T2 - 한국디자인포럼
PY - 2017
VL -
IS - 54
PB - 한국디자인트렌드학회
SP - 17-26
SN - 2233-9205
AB - Background Metaphorical thinking is commonly used in a variety of artistic creations. Metaphors have been used in Chinese paintings for a long time. In modern poster design, metaphor is also considered an artistic expression. What is the relationship between those two artistic forms? The goal of this research is to discover the value of chinese painting used in to modern poster design from a design perspective of metaphor. Methods Through a comparative analysis of the artworks of Bada Shanren and modern posters from the aspects of composition-image, empty space and text- and hidden codes, the aim is to seek similarities and differences regarding their use of metaphors. Result They are similar in their aim to avoid direct expression and impart meaning to art works. Although both use a form of “chinese elegance”, Chinese paintings and graphic posters have a difference approach. While the Chinese paintings have unfamiliar metaphorical tenors with familiar metaphorical vehicles, Modern graphic posters use familiar metaphorical tenors with unfamiliar metaphorical vehicles. Conclusion The above analysis reveals the similarities and differences between Chinese ink paintings and contemporary posters. Although both forms use metaphors in different ways, they are similar in their aim to avoid direct expression and impart meaning to art works. The ancient literati painters produced the poetic spirit or elegance (“Chinese elegance”) by using metaphors. In terms of aesthetic value, metaphors reflect “Chinese elegance” in both Chinese ink paintings and contemporary poster designs.
KW - Metaphor, Chinese ink painting, Poster design
DO - 10.21326/ksdt.2017..54.002
UR - http://dx.doi.org/10.21326/ksdt.2017..54.002
ER -

Su-wen Ma and 장주영 (2017). Comparative Research on Metaphor in Chinese Brush Painting and Contemporary Poster Design. 한국디자인포럼, 54, 17- 26.

Su-wen Ma and 장주영 . 2017, “Comparative Research on Metaphor in Chinese Brush Painting and Contemporary Poster Design”, 한국디자인포럼, no. 54, pp. 17-26. Available from: doi:10.21326/ksdt.2017..54.002

Su-wen Ma 장주영 et al. “Comparative Research on Metaphor in Chinese Brush Painting and Contemporary Poster Design” 한국디자인포럼 54 pp. 17-26 (2017): 17.

Su-wen Ma , 장주영 . Comparative Research on Metaphor in Chinese Brush Painting and Contemporary Poster Design 한국디자인포럼 [Internet]. 2017; 54: 17-26. Available from: doi:10.21326/ksdt.2017..54.002

Su-wen Ma and 장주영 . “Comparative Research on Metaphor in Chinese Brush Painting and Contemporary Poster Design” 한국디자인포럼 no.54 (2017): 17-26. doi: 10.21326/ksdt.2017..54.002

홈 권호 목록 논문 목록 논문 상세

Comparative Research on Metaphor in Chinese Brush Painting and Contemporary Poster Design

한국디자인포럼

약어 : -

2017, no.54, pp.17 - 26

DOI : 10.21326/ksdt.2017..54.002

발행기관 : 한국디자인트렌드학회

연구분야 : 디자인

Su-wen Ma¹ , 장주영²

¹동서대학교

²동서대학교

인용한 논문 수 : - 서지 간략 보기

초록

Background Metaphorical thinking is commonly used in a variety of artistic creations. Metaphors have been used in Chinese paintings for a long time. In modern poster design, metaphor is also considered an artistic expression. What is the relationship between those two artistic forms? The goal of this research is to discover the value of chinese painting used in to modern poster design from a design perspective of metaphor. Methods Through a comparative analysis of the artworks of Bada Shanren and modern posters from the aspects of composition-image, empty space and text- and hidden codes, the aim is to seek similarities and differences regarding their use of metaphors. Result They are similar in their aim to avoid direct expression and impart meaning to art works. Although both use a form of “chinese elegance”, Chinese paintings and graphic posters have a difference approach. While the Chinese paintings have unfamiliar metaphorical tenors with familiar metaphorical vehicles, Modern graphic posters use familiar metaphorical tenors with unfamiliar metaphorical vehicles. Conclusion The above analysis reveals the similarities and differences between Chinese ink paintings and contemporary posters. Although both forms use metaphors in different ways, they are similar in their aim to avoid direct expression and impart meaning to art works. The ancient literati painters produced the poetic spirit or elegance (“Chinese elegance”) by using metaphors. In terms of aesthetic value, metaphors reflect “Chinese elegance” in both Chinese ink paintings and contemporary poster designs.

키워드

Metaphor, Chinese ink painting, Poster design

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