A Study on the Selection Attributes for Restaurant, Customer Satisfaction, and Recommendation Intention on Traveling Domestic Tourists:Targeting Tourists for Rail-ro Tickets

@article{ART002267804},
author={ 김주희 and 강경구 and 이종호 },
title={A Study on the Selection Attributes for Restaurant, Customer Satisfaction, and Recommendation Intention on Traveling Domestic Tourists:Targeting Tourists for Rail-ro Tickets},
journal={Culinary Science & Hospitality Research},
issn={2466-0752},
year={2017},
volume={23},
number={6},
pages={27-35},
doi={10.20878/cshr.2017.23.6.004},
url={http://dx.doi.org/10.20878/cshr.2017.23.6.004}

TY - JOUR
AU - 김주희
AU - 강경구
AU - 이종호
TI - A Study on the Selection Attributes for Restaurant, Customer Satisfaction, and Recommendation Intention on Traveling Domestic Tourists:Targeting Tourists for Rail-ro Tickets
T2 - Culinary Science & Hospitality Research
PY - 2017
VL - 23
IS - 6
PB - (사)한국조리학회
SP - 27-35
SN - 2466-0752
AB - The purpose of this study was to examine the causal relationship among restaurant selection attributes and customer satisfaction and recommendation tastes for young people in their twenties who use tickets for Rail-ro. Data collection was conducted to utilize questionnaire survey with online and offline distribution. The collected data were analyzed using a statistical program SPSS 21.0 with frequency analysis, reliability analysis, factor analysis, and regression analysis. The results of the study showed that Internet search is the most common source of information about restaurants during the trip, and restaurant choice attributes have an important impact on customer satisfaction, food quality, employee service and reputation, but hygiene did not have a big effect on customer satisfaction. In addition, customer satisfaction has a significant effect on recommendation intention. Concluding the results from this study, it investigated the significant attributes for customers selection of restaurants and provide meaningful advice for market managers to make useful marketing strategies to attract more clients and augment economic benefits.
KW - Domestic travel, Restaurant selection attributes, Rail-ro tickets, Customer satisfaction, Recommendation Intention .
DO - 10.20878/cshr.2017.23.6.004
UR - http://dx.doi.org/10.20878/cshr.2017.23.6.004
ER -

김주희 , 강경구 and 이종호 (2017). A Study on the Selection Attributes for Restaurant, Customer Satisfaction, and Recommendation Intention on Traveling Domestic Tourists:Targeting Tourists for Rail-ro Tickets. Culinary Science & Hospitality Research, 23( 6), 27- 35.

김주희 , 강경구 and 이종호 . 2017, “A Study on the Selection Attributes for Restaurant, Customer Satisfaction, and Recommendation Intention on Traveling Domestic Tourists:Targeting Tourists for Rail-ro Tickets”, Culinary Science & Hospitality Research, vol. 23, no. 6, pp. 27-35. Available from: doi:10.20878/cshr.2017.23.6.004

김주희 강경구 et al. 이종호 “A Study on the Selection Attributes for Restaurant, Customer Satisfaction, and Recommendation Intention on Traveling Domestic Tourists:Targeting Tourists for Rail-ro Tickets” Culinary Science & Hospitality Research 23.6 pp. 27-35 (2017): 27.

김주희 , 강경구 , 이종호 . A Study on the Selection Attributes for Restaurant, Customer Satisfaction, and Recommendation Intention on Traveling Domestic Tourists:Targeting Tourists for Rail-ro Tickets Culinary Science & Hospitality Research [Internet]. 2017; 23( 6), : 27-35. Available from: doi:10.20878/cshr.2017.23.6.004

김주희 , 강경구 and 이종호 . “A Study on the Selection Attributes for Restaurant, Customer Satisfaction, and Recommendation Intention on Traveling Domestic Tourists:Targeting Tourists for Rail-ro Tickets” Culinary Science & Hospitality Research 23, no.6 (2017): 27-35. doi: 10.20878/cshr.2017.23.6.004

홈 권호 목록 논문 목록 논문 상세

A Study on the Selection Attributes for Restaurant, Customer Satisfaction, and Recommendation Intention on Traveling Domestic Tourists:Targeting Tourists for Rail-ro Tickets

Culinary Science & Hospitality Research

약어 : CSHR

2017, vol.23, no.6, pp.27 - 35

DOI : 10.20878/cshr.2017.23.6.004

발행기관 : (사)한국조리학회

연구분야 : 기타사회과학

김주희¹ , 강경구² , 이종호³

¹경성대학교

²경성대학교

³경성대학교

인용한 논문 수 : 1 서지 간략 보기

초록

The purpose of this study was to examine the causal relationship among restaurant selection attributes and customer satisfaction and recommendation tastes for young people in their twenties who use tickets for Rail-ro. Data collection was conducted to utilize questionnaire survey with online and offline distribution. The collected data were analyzed using a statistical program SPSS 21.0 with frequency analysis, reliability analysis, factor analysis, and regression analysis. The results of the study showed that Internet search is the most common source of information about restaurants during the trip, and restaurant choice attributes have an important impact on customer satisfaction, food quality, employee service and reputation, but hygiene did not have a big effect on customer satisfaction. In addition, customer satisfaction has a significant effect on recommendation intention. Concluding the results from this study, it investigated the significant attributes for customers selection of restaurants and provide meaningful advice for market managers to make useful marketing strategies to attract more clients and augment economic benefits.

키워드

Domestic travel, Restaurant selection attributes, Rail-ro tickets, Customer satisfaction, Recommendation Intention .

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