오늘날 디자인은 과거 스타일링에 국한되어 활용되던 수준을 넘어 기업의 프로세스와 전략을 다루는 경영의 핵심 요소로 인식되면서 확장 적용되고 있다. 본 연구는 국내 금융· 보험 기업의 디자인 활용에 대한 인식을 조사하고 이를 활성화하기 위한 디자인 경영 방향을 제언하고자 한다.
연구의 방법으로는 선행연구를 통해 디자인 리더십에 대해 고찰하고 기업 환경에서의 디자인 인식과 활용에 대한 이론적 근거를 마련했다. 이를 바탕으로 디자인 인식 수준과 활용 단계를 구분하고 디자인 경영 매트릭스를 도출하였다. 국내 금융·보험 기업의 CEO 메시지를 대상으로 내용 분석하여디자인에 대한 인식을 조사하였다. 이를 종합하여 도출된 디자인 경영 매트릭스에 적용 분석하였다.
연구의 범위로는 한국표준산업분류에 따른 금융·보험기업중 CEO 메시지 또는 기업 선언문을 제공하고 있는 90개 기업을 대상으로 하였다.
연구 결과 국내 금융·보험 기업의 디자인에 대한 인식 수준은 글로벌 기업에 비해 부족한 상황이며 디자인 활용 또한외형적 요소를 디자인하는 스타일링 단계에 머무르고 있는것으로 파악되었다. 따라서 CEO의 디자인 경영 마인드를 확고히하고 기업 전반에 디자인에대한인식을높일필요가있으며, 디자인 환경을 갖추어야 할 필요가 있다.
Today, the role of design is no longer limited to styling. The role of design has expanded and is perceived as a pivotal factor to cope with corporate process and strategy in a business. This study aims to investigate how Korean financial and insurance corporations perceive and utilize design and proposes ways to enhance design utilization terms of the design management perspective. To achieve this aim, commitment to design management and design leadership were studied through literature review in order to design awareness and utilization. Based on this, the paper identified the level of design awareness and divided design utilization into different stages and design management matrix was elicited. Within the main study, content analysis was conducted on finance and insurance corporations CEOs' messages in order to investigate their design awareness. Through case studies, design utilization of finance and insurance corporations was studied. Lastly, by applying design awareness and utilization founded from the main study to the design management matrix. This paper focuses on 90 finance and insurance corporations which provide CEO messages or corporation's announce. The result shows a lack of design awareness by finance and insurance corporations compared to global corporations. It can be assumed that design utilization is confined to a role of styling. Therefore, CEOs need to adopt design management mind-set, knowledge of design within corporations needs to be elevated, and infrastructure for design management is required.
Today, the role of design is no longer limited to styling. The role of design has expanded and is perceived as a pivotal factor to cope with corporate process and strategy in a business. This study aims to investigate how Korean financial and insurance corporations perceive and utilize design and proposes ways to enhance design utilization terms of the design management perspective. To achieve this aim, commitment to design management and design leadership were studied through literature review in order to design awareness and utilization. Based on this, the paper identified the level of design awareness and divided design utilization into different stages and design management matrix was elicited. Within the main study, content analysis was conducted on finance and insurance corporations CEOs' messages in order to investigate their design awareness. Through case studies, design utilization of finance and insurance corporations was studied. Lastly, by applying design awareness and utilization founded from the main study to the design management matrix. This paper focuses on 90 finance and insurance corporations which provide CEO messages or corporation's announce. The result shows a lack of design awareness by finance and insurance corporations compared to global corporations. It can be assumed that design utilization is confined to a role of styling. Therefore, CEOs need to adopt design management mind-set, knowledge of design within corporations needs to be elevated, and infrastructure for design management is required.
