한국무역전시산업의 경쟁국가간 경쟁력 비교분석 : 경쟁전시회를 중심으로

@article{ART001543893},
author={ 윤기관 },
title={한국무역전시산업의 경쟁국가간 경쟁력 비교분석 : 경쟁전시회를 중심으로 },
journal={무역연구},
issn={1738-8112},
year={2011},
volume={7},
number={1},
pages={283-321},
doi={10.16980/jitc.7.1.201103.283},
url={http://dx.doi.org/10.16980/jitc.7.1.201103.283}

TY - JOUR
AU - 윤기관
TI - 한국무역전시산업의 경쟁국가간 경쟁력 비교분석 : 경쟁전시회를 중심으로
T2 - 무역연구
PY - 2011
VL - 7
IS - 1
PB - 한국무역연구원
SP - 283-321
SN - 1738-8112
AB - This paper aims at presenting the some strategies and tactics in order that Korean global top brand exhibition candidates secure the best international competitiveness. In the paper, the author analyzed and compared the international competitiveness of Korean 4 field exhibitions with the similar international trade exhibition. As a result of this research, the author presented the following 3 strategies and tactics: 1)increasing international competitiveness of trade exhibition organizer, 2)creating trade exhibition hub in Asian region, and 3) improving trade exhibition and trade exhibition center in local area. And 4), the author insisted that the result of this research suggests the necessity of endowing Korean trade exhibition with the independent 'Standard Industry Classification Code" for raising up international competitiveness in Korean trade exhibition.
KW - Exhibition Industry, Trade Exhibition, International Competitiveness, SWOT Analysis
DO - 10.16980/jitc.7.1.201103.283
UR - http://dx.doi.org/10.16980/jitc.7.1.201103.283
ER -

윤기관 (2011). 한국무역전시산업의 경쟁국가간 경쟁력 비교분석 : 경쟁전시회를 중심으로 . 무역연구, 7( 1), 283- 321.

윤기관 . 2011, “한국무역전시산업의 경쟁국가간 경쟁력 비교분석 : 경쟁전시회를 중심으로 ”, 무역연구, vol. 7, no. 1, pp. 283-321. Available from: doi:10.16980/jitc.7.1.201103.283

윤기관 “한국무역전시산업의 경쟁국가간 경쟁력 비교분석 : 경쟁전시회를 중심으로 ” 무역연구 7.1 pp. 283-321 (2011): 283.

윤기관 . 한국무역전시산업의 경쟁국가간 경쟁력 비교분석 : 경쟁전시회를 중심으로 무역연구 [Internet]. 2011; 7( 1), : 283-321. Available from: doi:10.16980/jitc.7.1.201103.283

윤기관 . “한국무역전시산업의 경쟁국가간 경쟁력 비교분석 : 경쟁전시회를 중심으로 ” 무역연구 7, no.1 (2011): 283-321. doi: 10.16980/jitc.7.1.201103.283

홈 권호 목록 논문 목록 논문 상세

한국무역전시산업의 경쟁국가간 경쟁력 비교분석 : 경쟁전시회를 중심으로

무역연구

약어 : JITC

2011, vol.7, no.1, pp.283 - 321

DOI : 10.16980/jitc.7.1.201103.283

발행기관 : 한국무역연구원

연구분야 : 무역학

윤기관¹

¹충남대학교

인용한 논문 수 : 8 서지 간략 보기

초록

This paper aims at presenting the some strategies and tactics in order that Korean global top brand exhibition candidates secure the best international competitiveness. In the paper, the author analyzed and compared the international competitiveness of Korean 4 field exhibitions with the similar international trade exhibition. As a result of this research, the author presented the following 3 strategies and tactics: 1)increasing international competitiveness of trade exhibition organizer, 2)creating trade exhibition hub in Asian region, and 3) improving trade exhibition and trade exhibition center in local area. And 4), the author insisted that the result of this research suggests the necessity of endowing Korean trade exhibition with the independent 'Standard Industry Classification Code" for raising up international competitiveness in Korean trade exhibition.

키워드

Exhibition Industry, Trade Exhibition, International Competitiveness, SWOT Analysis

참고문헌(22)

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