불확실성 시대 중소기업의 신흥시장 대응성에 관한 연구

관계적 자본의 매개효과를 중심으로

Purpose - The aim of this paper is to examine the antecedents of the export market responsiveness of SMEs operating in emerging markets in an age of uncertainty. Based on the relational view theory and network view on firm internationalization processes, this paper also seeks the mediating role of relational capital that promotes the positive impact of the identified antecedents to export market responsiveness. Design/Methodology/Approach - This paper sets up a research model that incorporates export market orientation, knowledge learning orientation, and network orientation as the antecedents of market responsiveness. Further, the relational capital regarded as a mediator that promotes the positive relationship between market responsiveness and competitive advantages in exporting. By analyzing 134 samples of Korean SMEs operating in Vietnam in 2020, this paper tested the research model with support from PLS-SEM. Findings - This paper identified that export market orientation and network orientation affect relational capital positively, while knowledge learning orientation does not. Further, the mediating role of relational capital that promotes the positive relationship with the export market and network orientation towards export market responsiveness was identified. Research Implications - By applying the responsiveness concept to exporting SMEs and expanding the market responsiveness to the global context, this paper explored the explicit antecedents of export market responsiveness for exporting SMEs. Further, this paper identified how export market responsiveness can be enhanced in the age of uncertainty from a network perspective.