Women's Health e dinâmicas transmédia: sentidos e discursos na esfera pública (digital)

Authors

DOI:

https://doi.org/10.15847/obsOBS17420232288

Abstract

A capa da revista Women’s Health de julho/agosto de 2020, com a influenciadora digital portuguesa Helena Coelho, foi partilhada nas redes sociais e teve atenção mediática (e.g., Durães, 2020), tendo sido inclusive alvo de um episódio de humor na rubrica Extremamente Desagradável (2020). Com isto, tendo em conta a força das dinâmicas transmédia (e.g., Andrade, 2020), da navegação dos conteúdos além do seu meio de publicação, este trabalho procurou perceber que sentidos e discursos a capa e o episódio da rubrica produziram e produzem e discuti-los criticamente. Num estudo de caráter exploratório, procedeu-se à análise sociossemiótica da capa e à Análise Crítica do Discurso daquele episódio sobre a capa, com um olhar interseccional. Alguns dos resultados detetados foram: a centralização da capa em Helena Coelho, numa aparência física atlética e com feedback facial sorridente e demonstrador de confiança, suportado pelas chamadas de capa no mesmo sentido; o episódio põe em evidência tendências objetificadoras e auto-objetificadoras (e.g., Bernard et al., 2018; Cohen et al., 2018) e o seu privilégio associado ao estatuto enquanto celebridade; e a deslegitimação do humor sobre a capa da influenciadora e ditos e não ditos em torno da mesma capa.

Author Biography

Pedro Eduardo Oliveira Ribeiro, Universidade do Minho

Estudante de doutoramento em Ciências da Comunicação | PhD student in Communication Sciences

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Published

2023-12-23

How to Cite

Ribeiro, P. E. O. (2023). Women’s Health e dinâmicas transmédia: sentidos e discursos na esfera pública (digital). Observatorio (OBS*), 17(4). https://doi.org/10.15847/obsOBS17420232288

Issue

Vol. 17 No. 4 (2023)

Section

Articles

License

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