Crossing the Rubicon: A Generic Intelligent Advisor

Authors

  • Razvan Andonie Computer Science Depart., Central Washington University, Ellensburg, USA,
  • J. Edward Russo Johnson Graduate School of Management, Cornell University, Ithaca, USA,
  • Rishi Dean Visible Measures Corp., Cambridge, MA, USA,

Keywords:

Recommender systems, electronic commerce, user interface, user modeling

Abstract

Recommender systems (RS) are being used by an increasing number of e-commerce sites to help consumers find the personally best products. We define here the criteria that a RS should satisfy, drawing on concepts from behavioral science, computational intelligence, and data mining. We present our conclusions from building the WiseUncle RS and give its general description. Rather than being an advisor for a particular application, WiseUncle is a generic RS, a platform for generating application-specific advisors.

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Published

2007-01-01

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