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Customer Co-Design to improve Customer Experience and to Innovate.
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ATG Commerce Search V.2006.1 Product Search Solution
Cross-Lifecycle Customer Experience and Cross-Channel Marketing
December 22, 2005
By: Susan Aldrich
 
Executive Summary: 
ATG Commerce Search is part of ATG’s ecommerce strategy. The technology comes from ATG’s acquisition of the customer service application firm Primus in November of 2004. The integration of the technology into ATG’s family results in a very strong merchandising and marketing environment. It also enables a strong cross-channel, cross-lifecycle customer experience. We think you’ll be impressed.


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Pages: 21
Format: PDF
License: Single User
 
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