TToI 기법을 활용한 얼음정수기 냉장고 사례연구

이동현; 장상필

doi:10.15706/jksms.2018.19.5.001

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저널정보

한국서비스경영학회
서비스경영학회지 학술저널
서비스경영학회지 제19권 제5호
2018.12 1 - 16 (16page)
DOI : 10.15706/jksms.2018.19.5.001

저자정보

이동현 (가톨릭대학교)
장상필 (가톨릭대학교)

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초록·키워드

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A Product Service System(PSS) is a marketable set of products and services capable of jointly fulfilling a user’s need, creating new customer values that products and services alone can not provide. The TToI framework is an analytics tool that diagnoses and supplements innovation or analyzes existing competition, comprising 10 elements in three categories: offering, configuration, and experience. This paper focuses on the case of Refrigerator with Ice & Water Dispenser that LG Electronics launched in 2013 through the TToI framework from the perspective of product-oriented PSS. The case analysis shows that, besides offering of convergence of products and services, firms should also consider the rest of the TToI framework -configuration and experience- to succeed from a PSS perspective. However, this paper is limited to a single case and requires further study in use-oriented or result-oriented PSS presented in Tukker(2004).

#PSS #TToI #Refrigerator with Ice & # Water Dispenser