Showing a limited preview of this publication:
Abstract
The standardization of Chinese characters has always been a heated topic in Mainland China and elsewhere. After a brief introduction to newly emerging disciplines such as eco-semiotics and eco-linguistics, the paper attempts to discuss the role of the standardization of Chinese characters from the perspectives of sustainability, communication, contextualization and biodiversity.
Keywords : contextualization; ecological linguistics; linguistic diversity; standardization of Chinese characters; sustainability
Published Online: 2015-4-30
Published in Print: 2015-5-1
© 2015 by Walter de Gruyter Berlin/Boston
