Holbrook, Morris B.. "The Study of Signs in Consumer Esthetics: An Egocentric Review".
Marketing and Semiotics: New Directions in the Study of Signs for Sale, edited by Jean Umiker-Sebeok, Berlin, Boston: De Gruyter Mouton, 1987, pp. 73-122.
https://doi.org/10.1515/9783110853254.73Holbrook, M. (1987). The Study of Signs in Consumer Esthetics: An Egocentric Review. In J. Umiker-Sebeok (Ed.),
Marketing and Semiotics: New Directions in the Study of Signs for Sale (pp. 73-122). Berlin, Boston: De Gruyter Mouton.
https://doi.org/10.1515/9783110853254.73Holbrook, M. 1987. The Study of Signs in Consumer Esthetics: An Egocentric Review. In: Umiker-Sebeok, J. ed.
Marketing and Semiotics: New Directions in the Study of Signs for Sale. Berlin, Boston: De Gruyter Mouton, pp. 73-122.
https://doi.org/10.1515/9783110853254.73Holbrook, Morris B.. "The Study of Signs in Consumer Esthetics: An Egocentric Review" In
Marketing and Semiotics: New Directions in the Study of Signs for Sale edited by Jean Umiker-Sebeok, 73-122. Berlin, Boston: De Gruyter Mouton, 1987.
https://doi.org/10.1515/9783110853254.73Holbrook M. The Study of Signs in Consumer Esthetics: An Egocentric Review. In: Umiker-Sebeok J (ed.)
Marketing and Semiotics: New Directions in the Study of Signs for Sale. Berlin, Boston: De Gruyter Mouton; 1987. p.73-122.
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