Consumer Goods Subscriptions: How to Win in Retail in the 21st Century

Severin Bischof; Thomas Rudolph

Published by De Gruyter 2022

Consumer Goods Subscriptions

How to Win in Retail in the 21st Century

Severin Bischof and Thomas Rudolph

https://doi.org/10.1515/9783110730197

Overview
Contents

About this book

Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores.

Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.

Author / Editor information

Severin Bischof, Thomas Rudolph, both of University of St. Gallen, Switzerland

Topics

Frontmatter Publicly Available Download PDF	I
Contents Publicly Available Download PDF	V
Preface Publicly Available Download PDF	IX
1 Introduction Requires Authentication Unlicensed Licensed Download PDF	1
2 Four basic types of subscriptions Requires Authentication Unlicensed Licensed Download PDF	8
3 Customer behavior and subscription types Requires Authentication Unlicensed Licensed Download PDF	19
4 Recommendations for developing subscription services Requires Authentication Unlicensed Licensed Download PDF	29
5 Case studies: Prime examples of the international subscription industry Requires Authentication Unlicensed Licensed Download PDF	43
6 Outlook Requires Authentication Unlicensed Licensed Download PDF	54
Key takeaways Requires Authentication Unlicensed Licensed Download PDF	55
About the authors Requires Authentication Unlicensed Licensed Download PDF	57
References Requires Authentication Unlicensed Licensed Download PDF	59
List of figures Requires Authentication Unlicensed Licensed Download PDF	63
Glossary Requires Authentication Unlicensed Licensed Download PDF	65
Index Requires Authentication Unlicensed Licensed Download PDF	67

(Deutsch)

Language: English
Publisher: De Gruyter
Audience: Managers from industry (trade & consumer goods) in the strategy, marketing and sales departments.
Pages
- Front matter: 7
- Main content: 66
Illustrations
- Illustrations: 6
- Coloured Illustrations: 7
- Tables: 2
Keywords: Subscription Models; New Business Models; Digital Transformation; Retail; Consumer Goods.

eBook

Published: November 22, 2021
ISBN: 9783110730197

Paperback

Published: December 6, 2021
ISBN: 9783110735116